Riyadh – Mubasher: ZAPS Group, a marketing and business consultancy service provider, has entered into a landmark partnership agreement with Saudi Arabia’s leading financial institution Bank Aljazira during Seamless Saudi Arabia 2024, which took place in Riyadh Front on 22-24 October.
The strategic collaboration between the consultancy provider and the listed lender aims to drive innovation in customer engagement, loyalty solutions, and co-branded campaigns, which are all major elements when it comes to supporting the Saudi Vision 2030.
Furthermore, the partnership focuses on secure, cutting-edge solutions that are in compliance with global standards, such as ISO 27001 and PCI DSS.
The partnership agreement is expected to bring unmatched value to the customers of Bank Aljazira while reshaping the Kingdom’s financial sector in the future.
It is worth noting that VP -Head of Cards at Bank Aljazira, Ahmad Hanif, spearheaded the signing of the partnership agreement along with ZAPS leadership.
Both ZAPS and Bank Aljazira participated in the three-day event as Platinum Sponsors. Meanwhile, Mubasher joined as a Media Partner of Seamless Saudi Arabia 2024 to build on its successful participation in last year’s edition.
ZAPS is headquartered in the Saudi capital Riyadh and has offices in the UAE, Bahrain, the UK, and India.
