Abu Dhabi – Mubasher: Palms Sports, a subsidiary of International Holding Company (IHC), has signed two substantial contracts with UAE government entities at a total value of AED 76 million.
The deals back Palm Sports’ objectives to enlarge its footprint in the sports training and fitness domain, according to a press release.
In this regard, the total value of agreements signed by Palms Sports in 2023 reached AED 807 million.
The first of these contracts spans over four years, with a of AED 62.80 million. It will see the deployment of 108 fitness trainers and supervisors.
Meanwhile, the second contract stands at AED 13.20 million, holding a duration period of one year, with the potential for renewal. This deal covers providing 50 specialised trainers in tactical defense and close combat, which is set to commence at the start of 2024.
Fouad Darwish, CEO and Managing Director of Palms Sports, indicated: “These strategic partnerships mark a pivotal milestone in Palms Sports' business, reinforcing investor confidence and reflecting our enduring commitment to the sports sector in the UAE.”
“We remain steadfast on our goal to enrich the sports training ecosystem, offering bespoke training programs that cater to both public and private sectors,” Darwish added.
He concluded: “These partnerships are a testament to our dedication to fostering a culture of sports and physical fitness across all social groups in the country.”
Last August, the sports management firm won a training service contract valued at AED 62.80 million.
